

FOR
More
FREELANCE WEBSITE COPYWRITER
Leads
&
Sales
BASED IN NELSON, NEW ZEALAND
- WORKING WORLDWIDE -
Book a
VIP 2-Day
Intensive Writing Session

Cracking open a blank page, hoping the words will just… show up and sell for you?
Whoa, hold up. Without a laser-sharp message and a strategy that guides visitors like a VIP concierge, you’re basically handing your customers a treasure map with no “X”.
They’ll wander, they’ll wonder… and then they’ll wander off.
Let’s fix that.
File 01: Emma Jane / VIP Copywriting Intensive

WEBSITE COPY

EMAIL CAMPAIGNS

LEAD GENERATORS

EBOOKS & PDFS

PRODUCT DESCRIPTIONS

SALES PAGES
Jump the waitlist and get two power-packed days of copy magic — where DIY drafts, AI-generated meh, and “I’ll fix it later” copy get transformed into words that work.
Here’s the thing: Unless you’re fluent in sales psychology and consumer behaviour, getting results from your words is going to be hard.
Time wasted is time you could be spending doing what you do best. So, reach out and...
Expert copy will cost you.
DIY copy will cost you more.
It's sad, but true. Every day without expert messaging is a day you could be leaving money on the table. And the only thing standing between browsers and buyers? The right words.
We've helped hundreds of businesses...
1. Get Clear
Core Messaging
No more “What exactly do you do?”
We’ll sharpen your core messaging so it’s crystal clear (and positions you as the go-to).
2. Attract Leads
Proven strategies
Strategy first, words second. We'll develop strategies to help you stop chasing leads and start attracting them.
3. Convert Sales
More conversions
Your words will do the heavy lifting. Using proven frameworks, we’ll make sure your copy moves people from hmmm to hell yes.
Examples of what we can do in just 2 days...
Website
Nail elements of your core messaging and rewrite key sections of your website — to speak directly to your best prospects (so they say YES).
About Page
Craft a personality-driven, strategic About page that's 100% authentic, connects with your audience and builds credibility.
Lead Generator
Create or rework an irresistible PDF, download, or offer, that will tackle your prospect's problems in exchange for their email address.
Brand Messaging
Clarify your core brand messaging and positioning statements so you’re consistent across all your marketing.
Email Sequence
Craft a series of short automated emails to identify with your customer and nurture them towards a sale (while you sleep).
Effective Testimonials
Conduct short interviews with your customers to write effective long-form and short-form testimonials that do the selling for you.

"We needed a freelance website copywriter, but Emma is so much more."
If you need a winning online strategist and words that pack a punch, look no further. We're converting more sales than ever before and have tripled the investment we made on web copy in less than a month.
JAMES SULLIVAN // FOUNDER – BLACK DOG COLLECTIVE
"Emma knows the science behind copy strategies that sell. Make the investment and see your business grow."
Most websites struggle to make sales. Do-it-yourself copy simply doesn't cut it anymore. Emma will get your website doing the heavy lifting so you can turn prospects into loyal customers. Don't even hesitate.
JEREMY STEAD // WEB DESIGN & MARKETING – ETHICALLY MAD

001: CASE STUDIES // RECENT PROJECTS

STRATEGY
WEBSITE COPY

WEBSITE COPY
PRODUCT DESCRIPTIONS

BRAND MESSAGING
WEBSITE COPY

BRAND STORY
TONE

STRATEGY
WEBSITE COPY

BRAND MESSAGING
WEBSITE COPY
How it works...
The VIP 2-Day Intensive includes:
DAY 1:
DEEP DIVE

Pre-Work: You send over any existing copy, brand materials, and insights about your audience + goals

- KICK-OFF CALL (60-90 mins): We dig into your business, offers, and positioning to get crystal-clear on what needs to be created or refined

DAY 2: COPY CREATION
DRAFTING & WRITING: I craft your new copy, built for clarity, persuasion, and conversion
- I analyse your market, competitors, and audience to create a strategic outline of your key messaging

CLIENT REVIEW:
- We review the first version of your new copy together on a live call, making real-time tweaks and refinements
- I'll further edit the work and fine-tune your messaging based on your feedback

PROJECT WRAP-UP
I hand over your fully polished, ready-to-use copy at the end of the day, making suggestions for further work moving forward
VIP 2-DAY INTENSIVE - without the waitlist
- Tailored discovery questionnaire
- 60-90 min kick-off call
- 2 intensive development days
- 2hr live-edit session & 1 round of revisions
- Expert copy for your most important priorities
INVESTMENT: $1800 NZD
Not sure 2 days will cut it?
Landing Page Intensive
Perfect if you want to overhaul your homepage, landing page or email campaign in just 4 jam-packed days.
Full Website Copy
Perfect if you want expert copy (including wireframe) for an entire website in 5 weeks, or less.

"Web copy is not an expense – it's an investment that should see a quick return. "
Web copy is a beast unto itself and the most difficult copy to master. It relies on an understanding of SEO and consumer psychology. With Emma, you'll make more sales and see a return on your investment in no time.
ANDREW JONES // EDITOR & COPYWRITER
"Emma reinvigorated our brand and our business – nationwide."
She reminded us that our customer is the real hero of our business and created core messaging that cemented our passion and purpose. She brought clarity to our brand and she'll do it for you.
KELLY MCLEOD // HEAD OF MARKETING – BABY ON THE MOVE

Jump the waitlist and get your most important copy sorted in just 2 days.
Schedule a 15 minute chat to see if we're a good fit.
Cancel anytime.