FOR
More
FREELANCE WEBSITE COPYWRITER
Clarity
&
Impact
BASED IN NELSON, NEW ZEALAND
- WORKING WORLDWIDE -
Book a
VIP 2-Day
Intensive Writing Session
File 01: Emma Jane / VIP Copywriting Intensive
Cracking open a blank page, hoping the words will show up and sell for you?
Hold up. Without a laser-sharp message and a strategy that guides visitors like a VIP concierge, you’re basically handing your customers a treasure map with no 'X'.
They’ll wander, they’ll wonder — and then they’ll wander off.
Let’s fix that.
WEBSITE COPY
EMAIL CAMPAIGNS
LEAD GENERATORS
EBOOKS & PDFS
PRODUCT DESCRIPTIONS
SALES PAGES
Here’s the thing: Unless you’re fluent in sales psychology, turning words into sales is tough. DIY drafts, AI-generated meh, and “I’ll fix it later” copy won’t cut it.
So, jump the waitlist for two power-packed days of copy magic — where we transform your messaging into words that work.
The reality is...
Expert copy will cost you.
DIY copy will cost you more.
Every day without expert messaging is a day you could be leaving money on the table. And the only thing standing between browsers and buyers? The right words.
We've helped hundreds of businesses...
1. Get Clear
Core Messaging
No more “What exactly do you do?” We’ll sharpen your core messaging so it’s crystal clear (and positions you as the go-to).
2. Attract Leads
Proven strategies
Strategy first, words second. We'll develop strategies to help you stop chasing leads and start attracting them.
3. Convert Sales
More conversions
Your words will do the heavy lifting. Using proven frameworks, we’ll craft copy designed to captivate and convert.
Examples of what we can do in just 2 days...
Website
Nail elements of your core messaging and rewrite key sections of your website — to speak directly to your best prospects (so they say YES).
About Page
Craft a personality-driven, strategic About page that's 100% authentic, connects with your audience and builds credibility.
Lead Generator
Create or rework an irresistible PDF, download, or offer, that will tackle your prospect's problems in exchange for their email address.
Brand Messaging
Clarify your core brand messaging and positioning statements so you’re consistent across all your marketing.
Email Sequence
Craft a series of short automated emails to identify with your customer and nurture them towards a sale (while you sleep).
Effective Testimonials
Conduct short interviews with your customers to create long-form and short-form testimonials that do the selling for you.
"Bringing our vision to life."
As a brand studio, words are as important to a brand as the visual identity. Emma is a great partner for us, able to bring our vision for a brand to life through both strategic and creative copywriting.
BEN CRAWFORD // CO-FOUNDER – TOMORROW BRAND AGENCY
"Outstanding sales copy."
We've worked with Emma on a number of projects now from landing page copy, right through to copy for products on an eCommerce site. Emma has a very clear process for producing outstanding sales copy and is super professional.
JEREMY STEAD // FOUNDER — SERVICE GECKO MARKETING
CASE STUDIES // RECENT PROJECTS
SHINE PEOPLE // EBOOK & AUTO EMAIL SERIES
SALES WHILE YOU SLEEP WITH A LEAD MAGNET
GOODWRAP RECYCLING // FULL WEBSITE COPY
MAKING RECYCLING A MOVEMENT
BLACK DOG COLLECTIVE // FULL WEBSITE COPY
Conversion-focused website copy
How it works...
The VIP 2-Day Intensive includes:
DAY 1:
DEEP DIVE
Pre-Work: You send over any existing copy, brand materials, and insights about your audience + goals
- KICK-OFF CALL (60-90 mins): We dig into your business, offers, and positioning to get crystal-clear on what needs to be created or refined
DAY 2: COPY CREATION
DRAFTING & WRITING: I craft your new copy, built for clarity, persuasion, and conversion
- I analyse your market, competitors, and audience to create a strategic outline of your key messaging
CLIENT REVIEW:
- We review the first version of your new copy together on a live call, making real-time tweaks and refinements
- I'll further edit the work and fine-tune your messaging based on your feedback
PROJECT WRAP-UP
I hand over your fully polished, ready-to-use copy at the end of the day, making suggestions for further work moving forward
VIP 2-DAY INTENSIVE - without the waitlist
- Tailored discovery questionnaire
- 60-90 min kick-off call
- 2 intensive development days
- 2hr live-edit session & 1 round of revisions
- Expert copy for your most important priorities
Not sure 2 days will cut it?
Landing Page Intensive
Perfect if you want to overhaul your homepage, landing page or email campaign in just 4 jam-packed days.
Full Website Copy
Perfect if you want expert copy (including wireframe) for an entire website in 5 weeks, or less.
"Emma just gets it."
As a marketer, I know that if your message isn't clear, you will lose to a competitor - even if they have an inferior product or service. Emma just 'gets it' and I'm quick to recommend her to my clients. She's great to work with and goes above and beyond to make sure our clients see a fantastic return on their investment.
JIM HUGHES // FOUNDER - ELEGANT WEB DESIGN
"Get a professional to write your copy."
As a web designer, I often see websites with unclear messaging, which confuses customers and quickly loses traffic to competitors. These sites nearly always fail due to poorly thought-out content. The simple answer is: get a professional to write your copy. Emma is easy to work with, mines down into the details and writes content with clear messaging that pulls people in.
STEVE SMITH // FOUNDER - SLIGHTLY DIFFERENT WEB DESIGN
Jump the waitlist and get your most important copy sorted in just 2 days.
Schedule a 15 minute chat to see if we're a good fit.
Cancel anytime.