FOR
More
FREELANCE WEBSITE COPYWRITER
Clicks
&
Calls
BASED IN NELSON, NEW ZEALAND
- WORKING WORLDWIDE -
Get A Strategic
Landing Page
in 4 days
File 01: Emma Jane / Landing Page Copywriting NZ
Your landing page isn’t just a page — it’s your sales machine. (Or at least, it should be.)
But right now it’s more like a polite, forgettable handshake. Visitors show up, skim a few lines, and then poof — they’re gone. No clicks. No conversions. No cha-ching.
Let’s change that.
Together, we’ll help turn browsers into buyers with a landing page that converts.
Over 4 packed days, we'll craft laser-focused copy (and a detailed wireframe) that identifies with your audience, builds trust, and leads your customers straight to 'YES'.
Because fancy webpages don't sell things...
Most landing pages are pretty — but powerless.
To see real, needle-moving results, you need expert messaging and proven frameworks that do the heavy lifting for you.
We've helped hundreds of businesses...
1. Sharpen Focus
Core Messaging
We’ll cut through the noise with laser-focused messaging that attracts your best prospects and puts you ahead.
2. Get Leads
Proven frameworks
Most landing pages don’t turn visitors into leads. We use high-converting copy frameworks to guide customers toward a sale.
3. Boost Sales
More conversions
Your landing page should work for you so you can stay top-of-mind, nurture leads, and close sales (even while you sleep).
What we can achieve together in just 4 days...
Homepage
Rewrite your homepage — using proven frameworks and targeted copy — to speak directly to your best prospects (so they say YES).
Email Sequence
Write a series of 6 strategic emails to identify with your customer and nurture them towards a sale.
Landing Page
Craft sharp, audience-driven messaging to keep visitors engaged and lead them to action — so they don’t just land, they buy.
Pitch / Presentation
Craft the right words to tell a cohesive, compelling story — and get the right people on board.
"We brought in high-quality leads and a 3x return on my investment in just 3 weeks!"
Emma is a brilliant copywriter, giving clarity, focus and signature messaging to the work I do. The investment I made with Emma paid for itself 3x just weeks after launch — and it's still bringing in returns. Again, and again, and again.
Not all copywriters are created equal. I highly rate Emma.
DENISE HARTLEY-WILKINS // FOUNDER - SHINE PEOPLE CONSULTING
"Emma reinvigorated our brand and our business—nationwide."
She reminded us that our customer is the real hero of our business and created core messaging that cemented our passion and purpose. She brought clarity to our brand and she'll do it for you.
KELLY MCLEOD // HEAD OF MARKETING – BABY ON THE MOVE
CASE STUDIES // RECENT PROJECTS
SHINE PEOPLE // EBOOK & AUTO EMAIL SERIES
SALES WHILE YOU SLEEP WITH A LEAD MAGNET
GOODWRAP RECYCLING // FULL WEBSITE COPY
MAKING RECYCLING A MOVEMENT
BLACK DOG COLLECTIVE // FULL WEBSITE COPY
Conversion-focused website copy
How it works...
The Landing Page Copywriting Intensive includes:
RESEARCH & DISCOVERY
You'll complete a tailored QUESTIONNAIRE to help us understand the DNA of your brand
- KICK-OFF CALL: I'll ask pointed follow-up questions and we'll agree the strategy and punch list of to-dos
I'LL GET TO WORK
Starting with your CORE MESSAGING, I'll craft the words that will help define your brand and positioning
- COMPETITOR RESEARCH to analyse competitor sites and better understand your industry landscape
CRAFTING YOUR PAGE
- STRATEGY: Using your core messaging and proven conversion frameworks, I'll begin to craft 6-9 sections of your page
- RECOMMENDED LAYOUT & WIREFRAME: I'll create a strong page hierarchy and layout for maximum conversion
- FINE-TUNING: Ensuring flow, consistency and maximum impact
- META DESCRIPTION to benefit search results
LIVE EDITING
We'll review your page together and I'll live-edit the work based on your feedback. You'll have 2 rounds of revisions to ensure you walk away with your perfect, ready-to-build page
LANDING PAGE INTENSIVE - homepage / landing page / email sequence
- Tailored discovery questionnaire
- Competitive research
- 2hr kick-off call
- 4 intensive development days
- 2hr live-edit session & 2 rounds of revisions
- Core brand messaging to use across all your marketing
- Fully wireframed homepage or landing page, ready to build
Not sure we can tackle your project in 4 days?
Add on a Full or Half-Day Intensive
Perfect if you need more than 6-9 sections, additional short pages, or if you'd like me to interview select clients to write punchy testimonials.
Full or Half-Day Intensives can be made available following this engagement.
"Emma gets results."
Emma is incredible! She worked fast to get our landing page copy finished and the results were GREAT. Emma quickly understood the essence of our brand and brought this to life through words. She is professional, approachable and I couldn’t recommend her more highly.
GABRIELLE CROSS // HEAD OF MARKETING - MALLOCH MCCLEAN
"I had unique services in branding and animation, but no clear way to sell them. Now my website does the selling for me."
Before working with Emma, my website looked great — but it wasn’t doing the selling. Now clients instantly get what I offer, and enquiries have never been higher.
JAMES SULLIVAN // FOUNDER – BLACK DOG COLLECTIVE
Get needle-moving copy for your landing page in just 4 days
Schedule a 15 minute chat to see if we're a good fit.
Cancel anytime.