

FOR
More
FREELANCE WEBSITE COPYWRITER
Leads
&
Sales
BASED IN NELSON, NEW ZEALAND
- WORKING WORLDWIDE -
Get A Strategic
Landing Page
in 4 days

Your landing page isn’t just a page. It’s a sales machine. (Or at least, it should be.)
But right now? It’s more like a polite but forgettable handshake. Visitors show up, skim a few lines, and then… poof—they’re gone. No clicks. No conversions. No cha-ching.
Let’s change that.
File 01: Emma Jane / Landing Page Copywriting NZ

WEBSITE COPY

EMAIL CAMPAIGNS

LEAD GENERATORS

EBOOKS & PDFS

PRODUCT DESCRIPTIONS

SALES PAGES
Together, we'll turn browsers into buyers with a landing page that actually sells.
Over 4 packed days, we'll craft laser-focused copy (and a detailed wireframe) that identifies with your audience, builds trust, and leads your customers straight to "YES."
Because fancy webpages don't sell things...
Most landing pages are pretty—but powerless.
Why? Because DIY copy rarely works. To see real, needle-moving results (and make the Google Gods happy), you need expert messaging that does the heavy lifting for you.
We've helped hundreds of businesses...
1. Sharpen Focus
Core Messaging
We'll cut through the noise with focused, targeted brand messaging you'll use on your webpages and across all your marketing.
2. Get Leads
Proven frameworks
Most landing pages don’t turn visitors into leads. We use high-converting copy frameworks to guide customers toward a sale.
3. Boost Sales
More conversions
Your landing page should work for you, so you can stay top-of-mind, nurture leads, and close sales (even while you sleep).
What we can achieve together in just 4 days...
Homepage
Rewrite your homepage — using proven frameworks and targeted copy — to speak directly to your best prospects (so they say YES).
Landing Page
Craft sharp, audience-driven messaging to keep visitors engaged and lead them to action— so they don’t just land, they buy.
Email Sequence
Write a series of 6 strategic emails to identify with your customer and nurture them towards a sale.

"We needed a freelance website copywriter, but Emma is so much more."
If you need a winning online strategist and words that pack a punch, look no further. We're converting more sales than ever before and have tripled the investment we made on web copy in less than a month.
JAMES SULLIVAN // FOUNDER – BLACK DOG COLLECTIVE
"Emma knows the science behind copy strategies that sell. Make the investment and see your business grow."
Most websites struggle to make sales. Do-it-yourself copy simply doesn't cut it anymore. Emma will get your website doing the heavy lifting so you can turn prospects into loyal customers. Don't even hesitate.
JEREMY STEAD // WEB DESIGN & MARKETING – ETHICALLY MAD

001: CASE STUDIES // RECENT PROJECTS

STRATEGY
WEBSITE COPY

WEBSITE COPY
PRODUCT DESCRIPTIONS

BRAND MESSAGING
WEBSITE COPY

BRAND STORY
TONE

STRATEGY
WEBSITE COPY

BRAND MESSAGING
WEBSITE COPY
How it works...
The Landing Page Copywriting Intensive includes:
RESEARCH & DISCOVERY

You'll complete a tailored QUESTIONNAIRE to help us understand the DNA of your brand

- KICK-OFF CALL: I'll ask pointed follow-up questions and we'll agree the strategy and punch list of to-dos

I'LL GET TO WORK
Starting with your CORE MESSAGING, I'll craft the words that will help define your brand and positioning
- COMPETITOR RESEARCH to analyse competitor sites and better understand your industry landscape

CRAFTING YOUR PAGE
- STRATEGY: Using your core messaging and proven conversion frameworks, I'll begin to craft 6-9 sections of your page.
- RECOMMENDED LAYOUT & WIREFRAME: I'll create a strong page hierarchy and layout for maximum conversion
- FINE-TUNING: Ensuring flow, consistency and maximum impact.
- META DESCRIPTION to benefit your SEO

LIVE EDITING
We'll review your page together and I'll live-edit the work based on your feedback. You'll have 2 rounds of revisions to ensure you walk away with your perfect, ready-to-build page.
LANDING PAGE INTENSIVE - homepage / landing page / email sequence
- Tailored discovery questionnaire
- Competitive research
- 2hr kick-off call
- 4 intensive development days
- 2hr live-edit session & 2 rounds of revisions
- Core brand messaging to use across all your marketing
- Fully wireframed homepage or landing page, ready to build
INVESTMENT: $3500K NZD
Not sure we can tackle your project in 4 days?
Add on a Full or Half-Day Intensive
Perfect if you need more than 6-9 sections, additional short pages, or if you'd like me to interview select clients to write punchy testimonials.
Full or Half-Day Intensives can be made available following this engagement.

"Web copy is not an expense – it's an investment that should see a quick return. "
Web copy is a beast unto itself and the most difficult copy to master. It relies on an understanding of SEO and consumer psychology. With Emma, you'll make more sales and see a return on your investment in no time.
ANDREW JONES // EDITOR & COPYWRITER
"Emma reinvigorated our brand and our business – nationwide."
She reminded us that our customer is the real hero of our business and created core messaging that cemented our passion and purpose. She brought clarity to our brand and she'll do it for you.
KELLY MCLEOD // HEAD OF MARKETING – BABY ON THE MOVE

Get needle-moving copy for your landing page in just 4 days
Schedule a 15 minute chat to see if we're a good fit.
Cancel anytime.